Carvel Ice Cream
As Carvel's in-house content creator, I produced monthly buckets of organic content for the brand's social media platforms, primarily Instagram. Here, I served as art director, photographer, and stylist— helping to curate an aesthetic for the brand's online personality.
Paid Campaigns
When working on paid campaigns, I collaborated with creative director Warner McClure and graphic designer David Bardis to execute a shared vision with the help of Matt Brown, our photographer at Fratelli Studio.
Digital Menu Board Animation
Animating these digital menu boards (designed by David Bardis) was my final contribution to the new brand work that Carvel is currently rolling out after nearly 90 years of serving up the original soft-serve ice cream.
